We all instinctively want clearer communications, better relationships and more sales. So we can turn customers into Lustomers®.
My programs teach and inspire, mixing engaging stories with practical advice audiences can use right away to build more meaningful and productive customer relationships. Your team will love my energy and my message of love AND profit.
Do your customers ❤️ you enough?
The Hippie with an MBA® brings the two together for your audience, as lessons from the Fortune 50 to the corner store inspire your group to make the most of and get the most from every customer interaction, turning customers into Lustomers!
The three pillars of creating customer love
The four ways you can ask customers to show their love
What you say shows who you are
Win hearts with audience-focused and benefit-led communication
Communication, creative programs, and your culture lay the foundation for delighting every customer to turn them into fans, advocates, and Lustomers. Inspire your team to talk right and then walk the talk—for higher retention, better referrals, greater revenue, and more love!
Let Customers Tell You How to Win
Are you listening to your customers? Are you asking them for help? Do you know the best ways how? They will be more than happy to tell you what they need from you to be successful—so you can be successful, too!
Deeper questions that get you past surface answers
One question to rule them all
Micro-questions and macro-questions
How customers draw each other out
Bryan brings his experience as an award-winning sales rep, copywriter, speechwriter, and focus group facilitator to help your team ask better questions, dig deeper for answers, and turn insight into action. Create closer customer relationships that help you win new business, too.
Speak Up, Stand Out
Great communications build relationships, win deals, and get you hearing “yes” more often. Poor communications bleed money and good will. In this workshop, you’ll start connecting with audience-focused, benefit-led content, compelling presentations, and clear, persuasive writing.
6 + 2 steps to a better email
Three things you should do before every meeting, and the two to do immediately after
How to win brains and influence people
Put a stop to stage fright!
Organize your thoughts to shine on stage
Three R’s to make your Q&A an A+
Never wonder again if your message is getting through. From presentations that get the order to speeches that inspire and drive change, to meetings that don’t waste time and emails that get attention, your team gets tips they can put into action immediately to increase clarity, reduce wasted time and effort, and win more!
Leadership Communications
Rising corporate stars and entrepreneurs must bring their “A” game to
influence senior execs, boards, and investors, inspire customers, and lead employees. Learn the secrets of sharing vision, inspiring change, motivating buy-in, and delivering tough news.
What leaders want to hear and how they want to hear it
Building and delivering persuasive presentations
The meetings before the meeting, the meeting, and the meetings after the meeting
Rhetoric, relevance, and rapport
Communicating with leaders and communicating as a leader requires passion, attention to detail, and just-enough-but-not-too-much content. When you’re asked to present to the C-suite or a board, you must combine content and corporate psychology to prepare, present, and persuade. And when you rise to occupy the C-suite, your communications skills have to rise with you to inspire and motivate. This workshop will push you past today’s limits and leave you with more confidence, authority, and ability to drive action.
Share Your Expertise…For Experts
Lawyers, doctors, tech professionals—anyone with specialized knowledge--
can increase understanding and impact with great planning, storytelling, and stagecraft. We only create connection with our audience when we meet them where they are. Don’t miscommunicate with—or miss communicating with—your critical audiences because they don’t get your lingo.
The art of analogy—how every-day, universal experiences extablish understanding
How to tell stories that connect and convince
Three mistakes every specialized seller makes
Translating tech into business outcomes
All of us take for granted how much we carry in our own heads, and quickly forget how it feels to be a novice. Assuming audiences share our knowledge level leaves them scratching their heads and writing us off. At best that means elongated sales cycles, at worst it leaves people who really need our help—clients, patients, other professionals—confused and frustrated. Re-train your brain with this workshop to learn the secrets of connecting with anyone, especially those counting on you for your specialized knowledge.
Do your customers ❤️ you enough?
Every business has an exclusive secret weapon—their current customers.
Members will go back to their offices with a proven recipe for increasing customer connection and activation for higher retention, better referrals, and more revenue from their existing customers, and a path to turning more of their customers into “best” customers. This session brings out deep thinking and creativity about what makes a customer “best,” and how to use the tools of communication, programs, and culture more effective in transforming customers into loyalists, fans, advocates, and “lustomers®.” Using field-tested best practices from the Fortune 500 to the corner store, including Bryan’s own experiences as Director of Microsoft’s Executive Briefing Center and communications chief for the company’s Corporate VP for Customer Service, members will learn how customers can not only become more productive but help build their businesses and brands.
As a result of this session, Vistage members will
Know the limits of common Customer Satisfaction metrics, Net Promoter Scores, and Customer Lifetime Value measures, and how to more accurately value their customer relationships.
Understand how they personally and with their leadership teams can engage with top customers to build lifetime partnerships using Executive Engagement programs.
Have tools to communicate more richly with customers, build community with and among them, and spread a customer-attentive culture to every corner of their business.
Leadership Communications: inspire teams, drive change, and engage customers
Can your members define their company in under 30 seconds? What if they had 30 minutes to tell their story? This session helps leaders find the right words and the right ways to say or write them to increase understanding, visibility, and results.
Discover the power of being AFfaBLe—Audience Focused and Benefit Led—in all your communications. Leader to employees, company to customers and partners, product/service marketing to prospects—when you communicate wisely you increase connection, reduce wasted time and budget due to misunderstandings, and remove unnecessary friction in relationships.
This member-directed session begins with a survey of top concerns and challenges within the group. Available topics commonly include public speaking and presentation skills; writing effective emails, memos, white papers, and marketing content; press and analyst relations; board engagement; speaking at conferences and trade shows; developing and executing events; and more. Bryan brings a career’s worth of experience writing executive speeches, coaching leaders in writing and presenting; and planning and running events to help Vistage members see their business through a new lens and speak/write about it more persuasively and effectively.
Key takeaways from this session include
Framing their company, products, and services through the impact they deliver for their customers (and their customers’ customers in B2B)
Using stories to show, tell, and sell
Handling Q&A like a professional
Delivering clarity and calls to action with all appropriate modes of communication
The speech was great…the best speaker and use of that time we’ve had yet. We really appreciated the extra time spent in preparation, along with joining us for social time!
Bryan’s facilitation was relaxed, conversational, and interactive. He left my team energized and excited about applying their newly acquired skills.
Fantastic speaker to help us think about how we matter in creating customer love.
More Hippie!
Informative, thought provoking, and easy to follow along and learn. Thank you!
Bryan is passionate about what he does and can give you another way to look at customer relationships and what they look like!
Great opportunity to learn how to craft clear and actionable emails and presentations.
Very knowledgeable and detail-oriented about the ins and outs of communications, problem solving, and new ways to listen.
Very interactive, I learned to be a better coach to help team members be successful in their roles.
Bryan is extremely engaging. He motivates through stories and true-life examples from years of working at all levels across multiple organizations and industries.
Made me think! Insightful. Ideas I can use immediately.
Exciting, valuable, informative, transforming.
BREAKOUTS
Do your customers ❤️ you enough?
The Hippie with an MBA® brings the two together for your audience, as lessons from the Fortune 50 to the corner store inspire your group to make the most of and get the most from every customer interaction, turning customers into Lustomers!
The three pillars of creating customer love
The four ways you can ask customers to show their love
What you say shows who you are
Win hearts with audience-focused and benefit-led communication
Communication, creative programs, and your culture lay the foundation for delighting every customer to turn them into fans, advocates, and Lustomers. Inspire your team to talk right and then walk the talk—for higher retention, better referrals, greater revenue, and more love!
Let Customers Tell You How to Win
Are you listening to your customers? Are you asking them for help? Do you know the best ways how? They will be more than happy to tell you what they need from you to be successful—so you can be successful, too!
Deeper questions that get you past surface answers
One question to rule them all
Micro-questions and macro-questions
How customers draw each other out
Bryan brings his experience as an award-winning sales rep, copywriter, speechwriter, and focus group facilitator to help your team ask better questions, dig deeper for answers, and turn insight into action. Create closer customer relationships that help you win new business, too.
Speak Up, Stand Out
Great communications build relationships, win deals, and get you hearing “yes” more often. Poor communications bleed money and good will. In this workshop, you’ll start connecting with audience-focused, benefit-led content, compelling presentations, and clear, persuasive writing.
6 + 2 steps to a better email
Three things you should do before every meeting, and the two to do immediately after
How to win brains and influence people
Put a stop to stage fright!
Organize your thoughts to shine on stage
Three R’s to make your Q&A an A+
Never wonder again if your message is getting through. From presentations that get the order to speeches that inspire and drive change, to meetings that don’t waste time and emails that get attention, your team gets tips they can put into action immediately to increase clarity, reduce wasted time and effort, and win more!
Leadership Communications
Rising corporate stars and entrepreneurs must bring their “A” game to
influence senior execs, boards, and investors, inspire customers, and lead employees. Learn the secrets of sharing vision, inspiring change, motivating buy-in, and delivering tough news.
What leaders want to hear and how they want to hear it
Building and delivering persuasive presentations
The meetings before the meeting, the meeting, and the meetings after the meeting
Rhetoric, relevance, and rapport
Communicating with leaders and communicating as a leader requires passion, attention to detail, and just-enough-but-not-too-much content. When you’re asked to present to the C-suite or a board, you must combine content and corporate psychology to prepare, present, and persuade. And when you rise to occupy the C-suite, your communications skills have to rise with you to inspire and motivate. This workshop will push you past today’s limits and leave you with more confidence, authority, and ability to drive action.
Share Your Expertise…For Experts
Lawyers, doctors, tech professionals—anyone with specialized knowledge--
can increase understanding and impact with great planning, storytelling, and stagecraft. We only create connection with our audience when we meet them where they are. Don’t miscommunicate with—or miss communicating with—your critical audiences because they don’t get your lingo.
The art of analogy—how every-day, universal experiences extablish understanding
How to tell stories that connect and convince
Three mistakes every specialized seller makes
Translating tech into business outcomes
All of us take for granted how much we carry in our own heads, and quickly forget how it feels to be a novice. Assuming audiences share our knowledge level leaves them scratching their heads and writing us off. At best that means elongated sales cycles, at worst it leaves people who really need our help—clients, patients, other professionals—confused and frustrated. Re-train your brain with this workshop to learn the secrets of connecting with anyone, especially those counting on you for your specialized knowledge.
Do your customers ❤️ you enough?
Every business has an exclusive secret weapon—their current customers.
Members will go back to their offices with a proven recipe for increasing customer connection and activation for higher retention, better referrals, and more revenue from their existing customers, and a path to turning more of their customers into “best” customers. This session brings out deep thinking and creativity about what makes a customer “best,” and how to use the tools of communication, programs, and culture more effective in transforming customers into loyalists, fans, advocates, and “lustomers®.” Using field-tested best practices from the Fortune 500 to the corner store, including Bryan’s own experiences as Director of Microsoft’s Executive Briefing Center and communications chief for the company’s Corporate VP for Customer Service, members will learn how customers can not only become more productive but help build their businesses and brands.
As a result of this session, Vistage members will
Know the limits of common Customer Satisfaction metrics, Net Promoter Scores, and Customer Lifetime Value measures, and how to more accurately value their customer relationships.
Understand how they personally and with their leadership teams can engage with top customers to build lifetime partnerships using Executive Engagement programs.
Have tools to communicate more richly with customers, build community with and among them, and spread a customer-attentive culture to every corner of their business.
Leadership Communications: inspire teams, drive change, and engage customers
Can your members define their company in under 30 seconds? What if they had 30 minutes to tell their story? This session helps leaders find the right words and the right ways to say or write them to increase understanding, visibility, and results.
Discover the power of being AFfaBLe—Audience Focused and Benefit Led—in all your communications. Leader to employees, company to customers and partners, product/service marketing to prospects—when you communicate wisely you increase connection, reduce wasted time and budget due to misunderstandings, and remove unnecessary friction in relationships.
This member-directed session begins with a survey of top concerns and challenges within the group. Available topics commonly include public speaking and presentation skills; writing effective emails, memos, white papers, and marketing content; press and analyst relations; board engagement; speaking at conferences and trade shows; developing and executing events; and more. Bryan brings a career’s worth of experience writing executive speeches, coaching leaders in writing and presenting; and planning and running events to help Vistage members see their business through a new lens and speak/write about it more persuasively and effectively.
Key takeaways from this session include
Framing their company, products, and services through the impact they deliver for their customers (and their customers’ customers in B2B)
Using stories to show, tell, and sell
Handling Q&A like a professional
Delivering clarity and calls to action with all appropriate modes of communication
KEYNOTES