Too often, the world can be a customer service nightmare. Supply chains get strained, producer costs rise and get passed to buyers, we see product shortages and recalls. Patience wears thin in even the most understanding customer relationships. Empathy and compassion are critical tools in any company's arsenal for increasing customer ❤️, and that’s especially true in challenging times. Empathy and compassion are different actions that show up best when walking hand-in-hand.